Strawberry ("Strawberry", "we", "us", or "our") respects your privacy and is committed to protecting it through our compliance with this Privacy Policy.

This Privacy Policy describes how we collect, use and share information about you as well as your rights and choices about such collection, use and sharing. It applies when you access or use our website (www.trystrawberry.com) and other products and services (collectively, the “Services”), contact our service team, engage with us on social media, or otherwise interact with us.

If you do not agree with our policies and practices, your choice is not to use the Services. By accessing or using the Services, whether or not you purchase any of our Services, you agree to this Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Privacy Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us, as your continued use of any Services constitutes acceptance to the updated terms.

Information collected from you

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

• Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
• Internet Activity
• Commercial Information, including purchases
• Financial Information, including credit or debit card number
• Location Information, including general location data
• Consumer Communications, including direct communications with our consumers
• Inferences from Other Data, including inferences created from other personal information collected

Information collected from other sources

We may collect personal information about you from third-party sources The sources and categories of information we may collect include:

Data Brokers

• Personal Identifiers, including Name and Email address

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Privacy Policy. We generally retain data according to the guidelines below.

Data Retention Periods

Type of Data	Retention Period
Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location data	We delete or anonymize data concerning your use of our website when deletion request is received.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number	We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and/or a deletion request is received. We may keep data beyond this period in anonymized form.
Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, Purchases, Direct communications with our consumers	We keep customer feedback and correspondence with our customer service for as long as necessary or deletion request is received to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Direct communications with our consumers, Inferences created from other personal information collected	Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases, Direct communications with our consumers	We retain review, survey, and feedback data until deletion request is received following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.
Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers	We retain records related to privacy requests as long as necessary to comply with our legal obligations.
Data we collect for security purposes, including Name, Email address, Online Identifiers	We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

We use the personal information we collect for the following legitimate business purposes (or with your consent where required by law):

• Fulfilling Customer Orders — To process, confirm, ship, and track your purchases of Strawberry™ products, including handling auto-ship subscriptions, returns, or exchanges under our 60-day guarantee.
• Processing Payments — To securely facilitate transactions through third-party payment providers (we do not store full credit/debit card details ourselves).
• Providing Customer Support — To respond to inquiries, complaints, support requests, or communications (e.g., via support@trystrawberry.com).
• Sending Promotional Communications — To deliver marketing emails, newsletters, SMS/MMS (if opted in), discounts, product updates, or checkout reminders; you can opt out at any time.
• Improving Our Products & Services — To analyze trends, customer feedback, reviews, and product usage to enhance our skincare offerings, formulas, and overall experience.
• Operating Our Website — To maintain functionality, personalize basic experiences (e.g., cart persistence), ensure secure browsing, and support site performance.
• Preventing Fraud — To verify orders, detect suspicious activity, protect accounts, and prevent unauthorized access or fraudulent use.
• Meeting Compliance & Legal Requirements — To comply with laws (e.g., tax, shipping, consumer protection), respond to legal requests, enforce policies (like Terms of Service), or handle disputes.
• Analyzing Data — To review aggregated or anonymized usage patterns, site interactions, and performance metrics to understand visitor behavior and optimize the site.
• Creating Customer Profiles — To develop limited profiles based on purchase history, preferences, or interactions for better product recommendations or personalized experiences (where permitted and without selling data).
• Delivering Targeted Ads — To display relevant advertisements for our products on our site or third-party platforms (e.g., via cookies or pixels, if you have consented or based on interactions; manage preferences through cookie settings).
• Conducting Surveys — To collect feedback on products, satisfaction, or improvements (e.g., optional post-purchase surveys or review prompts).
• Storing and Managing Data — To securely store and organize information as needed to support the above purposes, including backups for business continuity and operational efficiency.

We may disclose the following personal information about you to our services providers and vendors when you purchase our products or visit our website:

Personal Information Sharing Categories

Personal Information Category	Categories of Service Providers	Categories of Third Parties
Personal Identifiers	Customer Support Contractors	Ad Networks, Customer Support Contractors, Data Analytics Providers, Data Cooperative, and Sales & Marketing Contractors
Internet Activity	Customer Support Contractors	Ad Networks, Customer Support Contractors, Data Analytics Providers, Data Cooperative, and Sales & Marketing Contractors
Commercial Information	Customer Support Contractors	Ad Networks, Customer Support Contractors, Data Cooperative, Payment Processors, and Sales & Marketing Contractors
Financial Information	Customer Support Contractors	Customer Support Contractors and Sales & Marketing Contractors
Location Information	Customer Support Contractors	Ad Networks, Customer Support Contractors, Data Analytics Providers, Data Cooperative, and Sales & Marketing Contractors
Consumer Communications	Customer Support Contractors	Customer Support Contractors and Sales & Marketing Contractors
Inferences from Other Data	None	Ad Networks and Data Cooperative

Cookies

This site uses first and third-party cookies and similar technologies to process personal information for the purposes described in this Policy. Cookies are small text files placed on your device to store data that can be recalled by a web server in the same domain that placed the cookie. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your device, but it can contain other information as well. To learn more about cookies and how to control the use of cookies at a browser level, visit https://allaboutcookies.org/

Do Not Track

Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our websites do not currently respond to browser DNT signals. However, you may still exercise your privacy rights as described elsewhere in this Policy.

Third party analytics tools

This site uses Google Analytics to analyze your interactions and experiences with our Services. You can find out how Google Analytics uses data here and how to opt out of Google Analytics here. For more information on how Google uses data when you use our websites, click here.

If you are a California resident and have an established business relationship with us, you can request a notice disclosing the categories of personal information we have shared with third parties, for the third parties' direct marketing purposes, during the preceding calendar year. To request a notice, please submit your request to support@trystrawberry.com. Please allow 30 days for a response. To opt out of selling and sharing personal information, go to (our privacy choices opt out button)

To opt out of selling and sharing personal information, go to Your Privacy Choices.

If you have any questions or concerns regarding how we handle your personal information, you may contact the following person at our organization:

support@trystrawberry.com. In the Canada (PIPEDA) section please see attached screenshot for minor edits

This section provides additional information for people in Canada. The terms used in this section have the same meaning as in the Personal Information Protection and Electronic Documents Act (PIPEDA).

Collection and Disclosure of Personal Data

The personal information we collect and how we share it is described above in our Privacy Policy.

We may disclose your personal information to the following third parties for business purposes: Apple Pay, Google Analytics, Itzel Cardenas, Lainna Boyington, MTRX, Microsoft Clarity, Ori Amir, PayPal - Pay with PayPal, Venmo, Pay Later, and SRSBZNS.

Privacy Rights

Individuals in Canada have the following rights regarding their personal information. Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.

Right to Access

You have the right to be informed of the existence, use, and disclosure of your personal information and to be given access to that information.

Right to Correct

You have the right to contest the accuracy and completeness of the personal information we have about you, and to have it amended as appropriate.

Right to Withdraw Consent

You have the right to withdraw your consent to the collection, use, and disclosure of your personal information at any time, subject to legal or contractual restrictions and reasonable notice.

Right to Delete

You may request that we delete personal information we have obtained about you. However, we may retain your personal information if it is necessary for certain purposes, as allowed by law.

Right to Opt-Out

You have the right to opt out of the use of your personal information for targeted advertising.

You may exercise your right to opt-out

Authenticating Your Request

Once we receive your request, we will verify the information you provided by matching the information that we have collected. If we cannot authenticate your request, we may ask for additional information from you. If you are unable to provide additional information, or we are unable to authenticate the request using commercially reasonable efforts, we may deny your request.

Cross-Border Transfers

Your personal information may be processed in foreign jurisdictions, including the United States, where it may be subject to access by foreign courts, law enforcement, and other government agencies, in accordance with the laws of those jurisdictions.

Contact

If you have any questions or concerns regarding how we handle your personal information, you may contact the following person at our organization:

privacy@trystrawberry.com

If you believe your rights have been violated and you are not able to resolve the issue directly with us, you may file a complaint with the Office of the Privacy Commissioner.